(Seoul=News1) Yoonhyung Cho, Heejin Jeong = Samsung Electronics has announced a collaboration with girl group RESCENE centered on the Galaxy Z Fold 8, aiming to appeal to younger consumers.
On October 23, Samsung posted a black-and-white promotional image featuring the group alongside the caption “Shall we get started?” on its official social media accounts, including Instagram and X.
The promotional content features all five members of RESCENE holding Galaxy Z Fold 8 smartphones, confirming the partnership between Samsung and the group.
Samsung and RESCENE already have a history. In July, during the pre-order period for the Galaxy Z Fold 8 and Z Flip 8, Samsung gifted the members the new smartphones.
Since then, the members have frequently been spotted using the devices in their daily lives and at official events.
On October 1, Woni and Zena drew attention when they appeared as the ceremonial pitcher and batter at a Samsung Lions game with Galaxy smartphones tucked into their back pockets. Zena also spoke about her new phone during a livestream in late July, shortly after receiving it.
Following the group's natural, ongoing engagement with Galaxy devices, Samsung’s official announcement has paved the way for a full-scale marketing campaign and sparked strong anticipation for a possible special edition or exclusive color option.
The collaboration is seen as part of Samsung’s push to strengthen its appeal to Gen Z and millennials while reinforcing its image as a trendsetting brand.
Meanwhile, the Galaxy Z Fold 8 features a 7.6-inch main display when unfolded and a 5.5-inch cover display. The main display has a 4:3 aspect ratio, while the device measures 81.9 mm wide and 123.9 mm tall when folded. Compared with previous Fold models, it is wider and noticeably shorter.
With its passport-like proportions and slim design, the Fold 8 has proven popular among consumers in their teens, 20s and 30s—a demographic in which the iPhone has traditionally been dominant. Its wider display is well suited to multitasking, reading e-books and webtoons, and watching YouTube videos.
Buyers in their teens, 20s and 30s accounted for nearly half of all customers, while the number of female buyers more than doubled compared with the previous model.
In Europe, sales in the first nine weeks after launch rose 45% compared with the equivalent period for the previous model, while online searches for Samsung foldable smartphones surged by as much as 460%.
#RESCENE #Samsung #GalaxyZfold8
On October 23, Samsung posted a black-and-white promotional image featuring the group alongside the caption “Shall we get started?” on its official social media accounts, including Instagram and X.
The promotional content features all five members of RESCENE holding Galaxy Z Fold 8 smartphones, confirming the partnership between Samsung and the group.
Samsung and RESCENE already have a history. In July, during the pre-order period for the Galaxy Z Fold 8 and Z Flip 8, Samsung gifted the members the new smartphones.
Since then, the members have frequently been spotted using the devices in their daily lives and at official events.
On October 1, Woni and Zena drew attention when they appeared as the ceremonial pitcher and batter at a Samsung Lions game with Galaxy smartphones tucked into their back pockets. Zena also spoke about her new phone during a livestream in late July, shortly after receiving it.
Following the group's natural, ongoing engagement with Galaxy devices, Samsung’s official announcement has paved the way for a full-scale marketing campaign and sparked strong anticipation for a possible special edition or exclusive color option.
The collaboration is seen as part of Samsung’s push to strengthen its appeal to Gen Z and millennials while reinforcing its image as a trendsetting brand.
Meanwhile, the Galaxy Z Fold 8 features a 7.6-inch main display when unfolded and a 5.5-inch cover display. The main display has a 4:3 aspect ratio, while the device measures 81.9 mm wide and 123.9 mm tall when folded. Compared with previous Fold models, it is wider and noticeably shorter.
With its passport-like proportions and slim design, the Fold 8 has proven popular among consumers in their teens, 20s and 30s—a demographic in which the iPhone has traditionally been dominant. Its wider display is well suited to multitasking, reading e-books and webtoons, and watching YouTube videos.
Buyers in their teens, 20s and 30s accounted for nearly half of all customers, while the number of female buyers more than doubled compared with the previous model.
In Europe, sales in the first nine weeks after launch rose 45% compared with the equivalent period for the previous model, while online searches for Samsung foldable smartphones surged by as much as 460%.
#RESCENE #Samsung #GalaxyZfold8
