(Seoul=News1) Heejin Jeong = A comment left by Samsung Electronics on BLACKPINK Rosé’s iPhone promotional post is drawing widespread attention.
On the 10th, Rosé posted a photo of herself taken with the upcoming iPhone 18 Pro on social media, captioned, “iPhone, new trick, watch this.” Through the teaser video, she revealed that the video for her new song “New Trick”—scheduled for release on the 18th—was filmed using the iPhone 18 Pro.
Soon after, rival Samsung Electronics stepped into the fray. The official “Samsung Canada” account left a comment on Rosé’s post saying, “If you needed a real phone you could have just asked us.” The comment went viral, racking up over 630,000 likes and more than 4,000 replies.
Without spending a dime on ad placement, Samsung’s single comment stirred up buzz and sparked a product showdown. A lone social media comment quickly turned into another piece of high-impact viral content.
Right after the iPhone Duo was unveiled, Samsung Mobile US also posted on X: “Let us know when you’re done reheating our leftovers.” The jab mocked Apple, a latecomer to foldables, for releasing a device virtually identical to models already on the market.
Rather than launching massive traditional ad campaigns in head-to-head competition, Samsung is responding immediately via social media. Marketing experts view this as a “social hijacking” strategy—diverting the spotlight from a competitor straight onto one’s own brand.
Samsung also made waves on social media with an ad showing a foldable phone repeatedly folding like a pair of clapping hands. Accompanied by the caption “Welcome to Foldables,” the background featured baby bottles and rattles—symbolizing Apple as a baby and highlighting that it is merely a newcomer just starting out in the foldable space.
Meanwhile, Samsung Electronics New Zealand rolled out an ad featuring a local man who happens to share the name of former Apple CEO Tim Cook using a Galaxy Z Fold 8. By tapping into rival personalities and brand imagery, the battle for dominance across social media and the smartphone market is growing fiercer by the day.
#GalaxyZFold8 #iPhoneDuo #Apple #Samsung
On the 10th, Rosé posted a photo of herself taken with the upcoming iPhone 18 Pro on social media, captioned, “iPhone, new trick, watch this.” Through the teaser video, she revealed that the video for her new song “New Trick”—scheduled for release on the 18th—was filmed using the iPhone 18 Pro.
Soon after, rival Samsung Electronics stepped into the fray. The official “Samsung Canada” account left a comment on Rosé’s post saying, “If you needed a real phone you could have just asked us.” The comment went viral, racking up over 630,000 likes and more than 4,000 replies.
Without spending a dime on ad placement, Samsung’s single comment stirred up buzz and sparked a product showdown. A lone social media comment quickly turned into another piece of high-impact viral content.
Right after the iPhone Duo was unveiled, Samsung Mobile US also posted on X: “Let us know when you’re done reheating our leftovers.” The jab mocked Apple, a latecomer to foldables, for releasing a device virtually identical to models already on the market.
Rather than launching massive traditional ad campaigns in head-to-head competition, Samsung is responding immediately via social media. Marketing experts view this as a “social hijacking” strategy—diverting the spotlight from a competitor straight onto one’s own brand.
Samsung also made waves on social media with an ad showing a foldable phone repeatedly folding like a pair of clapping hands. Accompanied by the caption “Welcome to Foldables,” the background featured baby bottles and rattles—symbolizing Apple as a baby and highlighting that it is merely a newcomer just starting out in the foldable space.
Meanwhile, Samsung Electronics New Zealand rolled out an ad featuring a local man who happens to share the name of former Apple CEO Tim Cook using a Galaxy Z Fold 8. By tapping into rival personalities and brand imagery, the battle for dominance across social media and the smartphone market is growing fiercer by the day.
#GalaxyZFold8 #iPhoneDuo #Apple #Samsung
